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  • Project Managed by: Citrus Health Private Ltd.

  • Telemedicine Technology by: Medical City Online, UK

Privacy Policy

Doctors247 Online, powered by Medical City Online, UK
Doctors247 Online, powered by Medical City Online, UK

Doctors 247 Online & Medical City Online UK

By continuing to use our mobile application and website based services, you are deemed to agree to our terms and conditions and this Privacy Policy for the collection and processing your personal data.  Please note that any consent that is given for the purposes of medical consultation or examination is a separate consent from that granted for the processing of your personal data.

This Privacy Policy sets out our use of any and all data collected by us in relation to your use of our website, (“Website”). The Website is operated by Medical City Online Limited with our registered office being at 20-22 Wenlock Road, London, N1 7GU,  UK.

For the purposes of the processing your personal data, we are the data controller (as set out under EU General Data Protection Regulation 2016 (GDPR).  We are committed to protecting your privacy, both on-line and in the real world. We appreciate that you do not want the personal information you provide to us distributed indiscriminately and here we explain how we collect information; what we do with it and what controls you have over our processing of your information.

This Policy should be read in conjunction with our Terms which can be found here. We may amend or update this Privacy Policy from time to time and will publish revised versions on this website.  This Privacy Policy has been updated last on 20-03-2020.

Under GDPR we will ensure that your personal data is processed lawfully, fairly, and transparently, without adversely affecting your rights.  We will only process your personal data if at least one of the following basis applies:

You have given consent to the processing of your personal data for one or more specific purposes;

The processing is necessary for the performance of a contract to which you are a party or in order to take steps at the request of you prior to entering into a contract;

The processing is necessary for compliance with a legal obligation to which we are subject;

The processing is necessary to protect the vital interests of you or of another natural person;

The processing is necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller; and/or

The processing is necessary for the purposes of the legitimate interests pursued by us or by a third party, except where such interests are overridden by the fundamental rights and freedoms of the data subject which require protection of personal data, in particular where the data subject is a child.

Unless otherwise specified, any processing of personal data under taken by us or by one of our authorised subcontractors including doctors and pharmacists or our call centre operatives, relating to providing our healthcare services to a customer, an Authorised User of our Platform (or their dependants) is processed on the basis of our contractual relationship (or in anticipation of a contractual relationship). Where we do not have, or are not anticipating, a contractual relationship with a data subject (for example where processing personal data relating to a child or other dependant, we will generally be processing that data on the basis of legitimate interests.

In addition, where the personal data that we will be processing is “special data” which should be given additional safeguards, such as health information, we will only process that information if there is a valid special condition for processing (as set out in Article 9 of the GDPR).  For the purposes of health data, we will rely on Special Condition Article 10(2)(h) (processing of health data where there are adequate safeguards and confidentiality obligations in place).

If we are processing personal data for the purposes of marketing, we will only do so if we have express consent of the data subject.


1. Information we may collect from you:

We may collect and process the following information about you:

Registration: information (such as your name, date of birth, email address, postal address, telephone number, profile picture and registration number) that you provide by completing forms on the Platform, including if you register as a user of the Platform, subscribe to any of our services or those of a third party hosted on the Platform, upload or submit any material via the Platform or request information from us;

Account sign-in: in connection with the account sign-in process, your log-in details;

Payments and purchases if required: details of any transactions made by you through the Platform while logged into your account will be recorded;

IP address and URL: your activity on our Website (automatically collected) when you use or log on to any of sites or Platforms and the site you exit to.

When you contact us: communications you send to us, for example to report a problem or to submit queries, concerns or comments regarding the Platform or its content;

Research and surveys: information from surveys that we may, from time to time, run on the Platform for research purposes, if you choose to respond to them;

Use of the Platform: details of your visits to the Platform, the resources you access and any data you download;

Insurance data: insurance policy numbers if submitted by you on the Platform, for example where you access the platform via an account provided by an insurance provider;

Health data: medical information about you including your medical history, illnesses, prescriptions, allergies, height, weight and other medical information which you might discuss with a doctor as part of your use of the services made available through the Platform. We also record the notes, video and telephone conversations of your consultations with our doctors on the Platform.

You are under no obligation to provide any such information. However, if you should choose to withhold requested information, we may not be able to provide you with certain services.


2. Uses made of your information

We will use the information you provide to:

Enable us to provide you with the services and information offered through the Platform and which you request from us, for example to arrange a consultation. This may include sharing your data with one of our third party service providers such as our consultant doctors or pharmacists, and sharing limited data with our call centre operatives;

Provide and administer your access and to our website and your account with us;

Verify and carry out financial transactions in relation to payments you make online;

Verify your identity and your parental guardianship relationship with any child dependants;

Respond to communications from you;

Supply you with email, for example newsletters, alerts that you might have subscribed to (you may unsubscribe or opt-out at any time by following our Unsubscribe instructions);

We need to use your personal information for those purposes to provide our services and to perform our contract with you.  In some cases, the collection of data may be a statutory or contractual requirement and we will be limited in the services that we can provide you with without your consent to Us to be able to use such data.

We also collect, store and use the personal information listed above to:

Audit the downloading of data from the Platform to improve our service;

Learn and improve the layout and/or content of the pages of the Platform and better customise them for users;

Identify visitors to the Platform;

Carry out research on our user demographics; and

Tailor the information we send to you on the basis of the health data that you submit using the Platform.

We have a legitimate interest in using your personal information for these purposes, so that we can constantly improve our Platform and our services, and to ensure that we are only sending you information that is going to be useful or relevant to you.


Finally, we use your personal information to:

Send you information we think you may find useful or which you have requested from us, including information about our products and services or those of carefully selected third parties (such as information on relevant treatment and care offered by third parties), provided you have consented to being contacted for these purposes;

Allow, with your consent, carefully selected third parties to send you information directly which you may find useful regarding their products and services.

You can tell us not to contact you with information regarding our products and services or those of third parties or to share your details with third parties so that they can send you information regarding their products and services, in your profile on the Platform or where you do not wish us to continue to use your information in this way by following the unsubscribe instructions on any communications sent to you. You can also exercise the right at any time by contacting us using the contact details at the end of this privacy policy.


3. Information shared with others

Information that identifies you: We will only share personal information, from which you can be identified, in certain limited circumstances as described below.


Unless the Terms and Conditions relating to your access and use of the Platform expressly state otherwise, we will not share any personal information, including medical records, with your insurer. If this situation changes, we will ask you before we share information in this way, unless you have already indicated your consent directly to your insurer.  We may share your medical information related to certain referral pathways directly with your insurer, but only with your consent at the time of the consultation.


To process a prescription for medication on the Platform (as offered by a doctor or requested by you in accordance with our Terms and Conditions), it may be necessary to share basic identification data (such as your name, postal address, email address and phone number) with our dispensing pharmacy affiliate, taking all reasonable steps to protect your personal information, for the purposes of the pharmacy verifying your identification on collection of your prescription.

If you are outside of the EEA and following a consultation, you have been prescribed medication, the prescription for your medication will be available for your collection through our Platform.  You may need to provide your chosen pharmacy with your essential personal information (such as your name, postal address, email and phone number) for the purpose of that pharmacy verifying your information on collection of your prescription.  Any personal information provided to the pharmacist will be processed with your express consent and held on the basis of their privacy policy and is outside of our control.

Partner providing you with the Healthcare Scheme

We may share certain basic identification information (such as name, date of birth, email and phone details) with our Partner who provides you with the Healthcare Scheme in order for them to verify your eligibility to use / continue to use the Service, to check you are happy with the Service you are receiving, for analytical purposes and to assist such Partners in improving their products, processes and services.

We will share certain identification information (such as name, date of birth, address, gender, identity document containing biometric data and photograph of data subjects face) with our identity checking partner:

We may disclose aggregate statistics about visitors to the Platform, users and sales in order to describe our services to prospective partners, investors, advertisers, sponsors and other reputable third parties and for other lawful purposes, but these statistics will include no personally identifiable information.

We will not disclose, sell or rent your personal information to any third party unless you have consented to this first.  If you do consent but later change your mind, you may contact us, and we will cease any such activity.  However, in the event that we undergo re-organisation or are sold to a third party, you agree that any personal information we hold about you may be transferred to that re-organised entity or third party.

We may also disclose your personal information if required to do so by law or if we believe that such action is necessary to prevent fraud or cyber-crime or to protect the Platform or the rights, property or personal safety of any person.


4. Our use and storage of medical information

All medical and other health information collected and supplied to Doctors 247 Online will be treated as strictly confidential and all such data will be held strictly in accordance with, and as long as required, under UK regulatory codes of practice on records management and data privacy laws.

How long we keep your medical data: All health records are retained in digital form by our subsidiary company, Doctors 247 Online, in a secure and encrypted environment and are confidentially stored in accordance with the retention periods set out in the NHS code of practice on records management, which may be updated from time-to-time. A copy of the code can be found here.  We also maintain our own internal Data Retention Policy, on which our staff are trained, which is regularly reviewed to ensure compliance with industry best practices.

What we do with consultation notes:

Audio and video records: Doctors 247 Online will not make audio and video recordings of your Appointment and if Doctors need to do so, the express consent of the patient requires to be taken.  The system also ensures that the patient is aware on the screen when a doctor is making a recording.  Such recordings are kept safe with Doctors 247 Online in the data repository and are not permissible to be downloaded but viewable only by the authorized doctor chosen by the patient for Teleconsultation.

Sharing information with GPs: Whilst in certain circumstances we may strongly encourage you to inform your regular in-person GP of any health concerns you may have discussed with your doctor, we will not share information with your regular GP unless we have your express permission or there is an overriding public interest in disclosing the information without your consent. This is in accordance with the General Medical Council’s guidance which may from time-to-time change. This guidance can be found here.

Security and encryption: Doctors 247 Online runs in a HTTPS secure mode - and encrypts all audio, video and text information shared during your consultation. There are clear procedures in place to ensure paper and computer systems and databases are protected against unauthorised disclosure, use, loss and damage. Nevertheless, electronic transmissions sent via the internet are never completely private or secure and there is a risk, therefore, that any such electronic communications sent may be intercepted and potentially read by others. You should ensure that any computer or telephone you use to access your online patient record is suitably protected from potential interception.


5. Additional information

When you visit the Website, we may automatically collect additional information about you, such as the type of internet browser you use, the Website from which you have come to the Website and your IP address (the unique address which identifies your computer on the internet) which is automatically recognised by our web server. You cannot be identified from this information and it is only used to assist us in providing an effective service on the Website and to collect broad demographic information for aggregate use.


6. Cookies

The Website also uses cookies or similar technology to collect information about your access to the Website. Cookies are pieces of information that include a unique reference code that a website transfers to your device to store and sometimes track information about you. A number of cookies we use last only for the duration of your web session and expire when you close your browser. Other cookies are used to remember you when you return to the Website and will last for longer.

We use cookies to:

Remember that you have used the Website before (this means we can identify the number of unique visitors we receive and allows us to make sure that we have enough capacity for the number of Users we get);


Allow you to navigate the Website more quickly and easily;

Remember your login session so you can move from one page to another within the Website;

Store your preferences;

Customise elements of the layout and/or content of the pages of the Website for you; and

Collect statistical information about how you use the Website so that we can improve the Website.

All cookies used on our Website are set by us.

Most computer and some mobile web browsers automatically accept cookies but, if you prefer, you can change your browser to prevent that or to notify you each time a cookie is set. Please note however, that by blocking or deleting cookies you may not be able to take full advantage of the Website.


Our cookies will be used for:

Essential session management

Creating a specific log-in session for a visitor to the Website in order that the Website remembers that a visitor is logged in and that their page requests are delivered in an effective, secure and consistent manner;

Recognising when a visitor to the Website has visited before allowing us to identify the number of unique visitors we receive to the Website and make sure we have enough capacity for the

Number of users that we get;

Recognising when a visitor to the Website is a registered member;

We may also log information from your computer including the existence of cookies, your IP address and information about your browser program in order to allow us to diagnose problems, administer and track your usage of our services.


Customising elements of the promotional layout and/or content of the pages of the Website for example by storing a country code and providing users with content relevant to their country.

These essential session management and functionality cookies are necessary in order for us to be able to provide our Platform to you.

Performance and measurement

Collecting statistical information about how our visitors use the Website so that we can improve the Website and learn which parts are most popular to visitors.  We have a legitimate interest in using any personal information collected through performance and measurement cookies, so that we can constantly improve our Platform and our services.


7. External links

The Platform may, from time to time, contain links to external sites affiliated to us or run by independent third parties. Please note that this Privacy Policy applies only to the personal information that we collect through this website and we cannot be responsible for personal information that third parties may collect, store and use through their website and we are not responsible for the privacy policies or the content of such sites.  You should always read the privacy policy of each website you visit carefully.


8. Payment processing

Payments made on the Platform are made through our payment solutions provider which meets the international standards of transparency and regional regulations by the Financial Conduct Authority, a copy of detailed information is available if requested.


9. Security

We place great importance on the security of all personally identifiable information associated with our users. We have security measures in place to attempt to protect against the loss, misuse and alteration of personal information under our control. our security and privacy policies are periodically reviewed and enhanced as necessary and only authorised personnel have access to personal information. Whilst we cannot ensure or guarantee that loss, misuse or alteration of information will never occur, we use all reasonable efforts to prevent it from occurring.

You should bear in mind that submission of information over the internet is never entirely secure and whilst we take appropriate technical and organisational measures to safeguard the personal information you provide to use, we cannot guarantee the security of information you submit via the Platform whilst it is in transit over the internet and any such submission is at your own risk.

You should always close your browser when you have finished your user session to help ensure others do not access your personal information, particularly if you use a shared computer or a computer in a public place.


10. Storage of your information

Information that you submit via the Platform is sent to and stored on secure servers located in the EU (except for the specific exceptions set out in this policy, including certain recorded data processed and stored by our communications software provider). This is necessary in order to process the information in accordance with this policy and our internal privacy policy.


11. Your Rights

You have a legal right to access the personal information we hold about you at any time.

You also have a right to ask us to: update and correct any out-of-date information or errors in that information free of charge; object to our use of your personal information for certain purposes; erase your personal information; and transfer to you or (where technically possible) another organisation a copy of the personal information about you that has been provided to us.  

Where we are processing your personal data on the basis of consent, You may withdraw your consent for Doctors 247 Online to use your personal data as set above at any time by contacting Doctors 247 Online using the details below, and subject to the regulatory and legal requirements for Doctors 247 Online to retain certain information on your medical history and your doctor consultation notes, you can withdraw your consent to our use of any of your personal information at any time, including any data sharing, using the settings in your Doctors 247 Online profile or by  emailing


You also have the right to lodge a complaint at any time about our treatment of your personal information with a relevant supervisory authority (including, the Information Commissioner's Office in the UK).  The different ways to contact the ICO’s office can be found at


Automated Decision-Making and Profiling

In the event that Doctors 247 Online use personal data for the purposes of automated decision-making and those decisions have a legal (or similarly significant effect) on you, you have the right to challenge to such decisions under GDPR, requesting human intervention, expressing their own point of view, and obtaining an explanation of the decision from Doctors 247 Online.

The right described above does not apply in the following circumstances:

The decision is necessary for the entry into, or performance of, a contract between Doctors 247 Online and you;

The decision is authorised by law; or

You have given your explicit consent.

Where Doctors 247 Online uses your personal data for profiling purposes, the following shall apply:

  • Clear information explaining the profiling will be provided, including its significance and the likely consequences;
  • Appropriate mathematical or statistical procedures will be used;
  • Technical and organisational measures necessary to minimise the risk of errors and to enable such errors to be easily corrected shall be implemented; and
  • All personal data processed for profiling purposes shall be secured in order to prevent discriminatory effects arising out of profiling.


12. Contacting us

Please submit any questions, concerns or comments you have about this privacy policy or any requests concerning your personal information by email to, Monday to Friday or write to us at:


Medical City Online

Doctors 247 Online dept

20-22 Wenlock Road, London, N1 7GU,  UK